How to Optimise Your Selling Potential on CPC

PriceCheck is not just a platform for listing your products and increasing your overall sales, but also an incredible marketing tool for exposing your business to over 2 million unique visitors per month.

Wanting to go above and beyond, and fully optimise your selling potential?
Then this guide is the one for you. We’ve put together a few easy to follow steps, ideal for helping you submit the highest quality information, resulting in a quick onboarding process for your store.

Checklist before submitting your feed:

  • Shop logo: Ensure that your shop logo is clear.
  • Shop name: Do not put your shop name at the beginning of your product titles unless you are the manufacturer.
  • Pricing: Should correspond with that on your website, be in ZAR, and include VAT.
  • Images: All products are to have an image. Ensure that there are no watermarks on your images and that they are of good quality.
  • SKUs: If using your own SKU’s, please ensure that they are all unique. No re-using of SKU’s as this may cause issues when matching products on our website.
  • Stock levels: Ensure that the stock levels in your feed are accurate.
  • Category: Categorise your products as best you can.
  • Shopping Feeder: If you need assistance with generating an XML feed, this can be easily obtained with the help of ShoppingFeeder.

 

7 Tips to Optimise Your Feed:

1. Categorise your products correctly
Categorising products correctly will increase the discoverability of your products on PriceCheck.

2. If selling electronics – include model names/numbers
Including model names/numbers will ensure that the product is matched correctly, and will also allow customers to do further research on the product should they wish to do so.

3. If selling products with variants – include each variant (size/colour) as a separate entry in your feed
Doing this will ensure that all your products are featured on PriceCheck.

4. If selling products with variants – include each variant (size/colour) in title
Including this information in the title makes browsing through hundreds of products easier for the customer. Needing to click on each product for the information may be a deterrent for customers.

For more information about how to create the perfect product title, please have a look at our Product Title Guide.

5. List package contents/what is not included in the description
This will ensure that there is no confusion as to what the customer will be receiving when placing an order.

6. Ensure that high quality images are used
Displaying high quality images on your website could be the difference between a successful website that makes a good first impression and one that makes visitors want to click off it.

High quality images will attract more visitors to your products and website, ultimately resulting in more sales.

When selecting product images:

  • Use images with a white background so that product is the main focus.
  • Capture the product from different angles.
  • Ensure that the image is bright and the colours are accurately represented.

7. Ensure product descriptions are well written
A well-written product description can convince the customer that they not only need the product, but want it.

Nicely worded product descriptions help to improve your search engine rankings, which means more people will be able to find your products and buy them.

When creating a good product description:

  • Keep it short and sweet but descriptive.
  • Focus on the product specifications.
  • Keep it error-free.

 

4 Tips to Optimise Your PriceCheck Offerings:

1. List your offers above that of your competitors by increasing your CPC

  • We give greater exposure to Merchants who have elected to pay a higher CPC rate.
  • You are able to request a higher CPC rate at any time, by sending an email to accounts@pricecheck.co.za.
  • The minimum incremental amount is R0.10.

2. Make use of Featured Offers

  • Generate significantly more traffic to your website through direct click-out to your website.
  • Leverage customer intent.
  • Improve visibility against your competition.
  • Create strong brand awareness.
  • Featured offers are seen at the top of the category and relevant search results and can be booked directly from your Merchant Dashboard.

3. Make use of Auto Top-Up to ensure that your offers are active during the most crucial times of the month

  • Alleviate the administration of constantly having to manually top-up.
  • Save bank costs you would normally incur doing multiple smaller top-ups.
  • Enjoy uninterrupted exposure by always being “online” – helping your shop to receive trusted shop status.
  • Allows you to stay in control of your monthly budget allocated to PriceCheck.
  • Ensures that you maintain a live status during the most important time of the month – after payday.
  • Click here for more details on how to set up Auto Top-up.

4. Earn customer’s trust by becoming a Trusted Shop

  • We’ve noticed there is still some fear and trepidation when shopping online in South Africa. To combat this, we’ve implemented a Trusted Shop program.
  • Affords our users more faith in the reputable shops that we do list.
  • We’ll display a Trusted Shop logo next to your offers and this will give shoppers an indication that they can trust you.
  • When displaying our offer list for a particular product, your Trusted Shop status will be taken into account when ordering the offers.
  • Click here for more information on how to become a Trusted Shop.
  • To request Trusted Shop status, please send an email to accounts@pricecheck.co.za.

 

4 Tips to Optimise Your Shop on the PriceCheck Website:

1. Encourage all customers to leave a review
Customer reviews are very important, for nearly 9 in 10 consumers, an online review is as important as a personal recommendation. Always offer the best service to your customers to ensure that the reviews left for your store are positive.

2. Respond to all reviews/queries within 24 hours
Customers appreciate a prompt response and it has been estimated as one of the most effective methods to retain loyal customers. Every client wants to feel valued and appreciated, and a positive response, valued service and a prompt response is the ideal way to make them stick to the brand.

3. Treat negative reviews as priority
A quick and efficient response is the key to soften a frustrated or annoyed customer and prevent them from writing negative reviews about your company, which can be very harmful to your business.

How to deal with a negative review:

  • Respond promptly
  • Be honest and admit your mistakes
  • Correct inaccuracies
  • Highlight your strengths
  • Write like a person, not a corporation
  • Take it offline if need be
  • Ask loyal customers to share their experiences
  • Be consistent

4. Ensure the contact information on your shop details page is up-to-date
To be able to assist potential customers, and to avoided frustrated customers, ensure that your contact details are always up-to-date. A customer trying to get hold of you to resolve a fairly simple issue may end up leaving a negative review out of frustration.