When anyone hears about reviews, they automatically assume the worst based on all the negativity that is surrounding our online universe.
But what most of us already know is that there is no such thing as bad publicity.
Managing your reviews on PriceCheck affects your chances of that click becoming a sale as much as your CPC and Booked Featured Offers do and here is why:
As human beings, we are creatures of habit and will generally follow the crowd when it comes to most things. A review of your listing (be it positive or negative) can have a significant effect on your store attractiveness to a potential customer. By managing the review and responding to it swiftly, it leaves the customer with a feeling of satisfaction that they were attended to and will encourage positive word-of-mouth as well as a repeat purchase.
Please note that negative reviews need to be responded to within 24 hours of being published.
This can be done by simply logging into your Merchant Dashboard, select Reviews and see what customers are saying about you!